The world of online business has gained a lot of prominence nowadays and it has paved the way for various beginners to gain priority in the web world as well as attain a secure future. There are various tenets which are highly advisable to beginners so that they can establish themselves in the genre of online marketing.- First of all you should keep in mind that everything is not for everyone so be very crafty in selecting your targeted market first and then be choosy about the key words you are going to employ. Once you have settled in your proffered market then nobody will be able to pull you down.- Choose your keywords in such a way so that a set of 3-4 keywords will be enough to describe the theme of the entire site. Remember to make the keywords as effective as possible so that not a single visitor feels reluctant to scroll the pages of your site.- The next important task you have is to choose a perfect domain name. Generally it is easier to choose domain names related to attractive brands but other than this generally the domain names take a lot of time in the ranking stage.- Your web site is the almost a fair for customers so be careful to improve your site in such a way so that your customers can experience a free flowing platform for business transactions.- Invest tools for your site which will measure the percentage of traffic generated for it and the amount of publicity it has received. This will give you a little bit of idea about your status in the online marketing area.- Go for writing blogs about the products and services that you are going to launch in your site. Writing blogs will enable you to highlight your products as well as fetch encouraging as well as sometimes discouraging remark s but I feel both are equally important for the overall growth of your online career.- Why do you get so much email spam? Believe it or not, it works! Email marketing is consistently one of the most cost-effective ways for beginners to market their businesses online. The good news is, you don’t have to be a spammer to use email to your benefit, and setting it up is actually pretty easy.- Try not to irritate your visitors with continuous unwanted mails because that might cause them to get repelled from your site. So it is better to clarify whether they are accepting your mails. I think this will fetch you a better response.- Using social media as well as generating popularity through attractive advertisements will also work.Above all be very clear in your objectives and do only that much as is necessary for the booming growth of your business and a milestone presence of your marketing saga.